LAS VEGAS, Nevada — Legacy Fighting Alliance (LFA) CEO Ed Soares announced today that LFA has agreed to a strategic sponsorship agreement with 9MM Energy Drink. The deal will be reflected at LFA events that will be broadcast on UFC FIGHT PASS® as well as various multimedia platforms.
“I feel that 9MM Energy Drink is a perfect fit for our organization. We have big plans for LFA in the near future and beyond. Their sponsorship will directly support our goals to develop the top athletes in MMA and expand our global footprint,” stated Soares. “9MM Energy Drink, much like LFA, are innovators and industry leaders. They have partnered with Nothing Artificial, home of the NeuroTracker, and have worked with their team of renowned scientists to create the first ever cognitive nutritional and digital therapeutic system.”
Being the World’s #1 and most scientifically validated Cognitive Science and Neurotech AI organization built on 25 years of R&D with 51 issued and pending patents, Nothing Artificial’s NeuroTracker SaaS offering is a ‘drug free’ digital therapeutic technology that uses a visual perceptual training software that delivers fast and proven results to produce powerful improvements in human cognitive functions.
“We are excited to continue the 9MM Energy Drink tradition of excellence and introduce their cutting-edge products to the amazing fans and athletes involved in the world of MMA.” added Soares.
The partnership between LFA and 9MM Energy Drink will begin this Friday at LFA 107: Kirk vs. Swain, which will be available worldwide on UFC FIGHT PASS® live from the Sanford Pentagon in Sioux Falls, South Dakota. The main event will feature a featherweight showdown between top contenders Kamuela Kirk and Daniel Swain.
“This is exactly the start that we wanted. Both 9MM Energy Drink and LFA share a common goal; to propel people into reaching their targets, their goals, and their dreams,” stated Steve Clavette, Founder of 9MM Energy Drink. “We are eager to introduce our products that we have been developing to do just that. We understand that fighting requires an enormous amount of strength, agility, quickness, and power. The same applies to the brain. We have created a product that not only gives an edge in physical performance, but also enhances cognitive abilities. We want to help the fighters achieve new levels in their performance and their careers.”
While most energy drinks are formulated to enhance the body’s ability to overcome physical demand, 9MM’s unique proprietary formula, featuring ACT-10™, the world’s healthiest super ingredient, creates a synergy between both the mind and body, allowing the consumer to reach new heights in daily tasks.
Being the first beverage company to introduce this unique and powerful antioxidant, 9MM has created a line of beverages that enhance athletic performance, exercise recovery, vision, healthy inflammatory response, the immune system, as well as brain, cardiovascular, joint, and skin health.
Backed by numerous clinical studies and years of research, their proprietary formula has been developed to provide people with a never-before-seen edge in their physical and mental output. 9MM Energy Drink has all the necessary ingredients with optimal doses to help anyone in need of a boost throughout their day.
In 2017, RFA and Legacy FC merged to form LFA, the premier developmental organization in Mixed Martial Arts. The combined forces of LFA launched the careers of over 220 athletes that have reached the pinnacle of MMA by competing in the UFC. In 2018, the promotion joined the Imperial Family Companies group (formerly London Trust Media). In 2019, the promotion announced a broadcast partnership with UFC FIGHT PASS®.
LFA is a professional Mixed Martial Arts promotion that gives rising stars and top contenders the opportunity to prove their talent to fans and leaders in the industry. LFA was formed by the powerhouse merger between RFA and Legacy FC. LFA presents live Mixed Martial Arts events on a monthly basis around the United States including Las Vegas, Los Angeles, Denver, Dallas, and Houston. Based in Las Vegas, NV, LFA is one of the most active and respected MMA organizations in the fastest growing sport in the world. (The Octagon, Ultimate Fighting Championship®, UFC®, and the eight-sided competition mat and cage design are registered trademarks owned exclusively by Zuffa, LLC. All rights reserved).
About 9MM Energy Drink:
9MM is a beverage brand specialized in creating innovative and disruptive functional beverages. Easily distinguishable by its unique packaging, 9MM is also the first beverage to contain ACT-10™, the world’s healthiest super ingredient. 9MM has offices worldwide including California, Montreal, Paris, and Reunion Island and has partnerships with NAI, home of the NeuroTracker. 9MM is the official energy drink of the LFA and is the Official Title Sponsor of Team Bud Racing Kawasaki in France.
About UFC FIGHT PASS®:
UFC FIGHT PASS® is the world’s leading digital subscription service for combat sports. Since launching in 2013, UFC FIGHT PASS is now available in more than 200 countries and territories. FIGHT PASS provides its members with unlimited access to live UFC FIGHT PASS Prelims; live mixed martial arts and combat sports from around the world; original series and historical programming; special features; behind-the-scenes content; in-depth interviews; and up-to-the minute reports on the world of combat sports. UFC FIGHT PASS subscribers also have 24/7 access to the world’s largest fight library, featuring more than 20,000 bouts from dozens of combats sports organizations, as well as every fight in UFC history. Fight fans can access UFC FIGHT PASS on personal computers, iOS and Android mobile devices, Apple TV, Xbox One, Amazon Fire TV, Chromecast, Roku, Samsung Smart TVs, LG Smart TVs, and Sony TVs with Android TV. For more information, please visit UFCFightPass.com.
About IMPERIAL FAMILY COMPANIES:
The Imperial Family Companies maintains a diversified portfolio with one common theme: bringing power to the people. The IFC is proud to partner with the LFA management team to showcase the greatest talents of tomorrow. Learn more about the IFC at ImperialFamily.com.
This post was written by Ryan Bevins