LAS VEGAS, Nevada — Legacy Fighting Alliance (LFA) CEO Ed Soares announced today that LFA has agreed to a strategic sponsorship agreement with Koi CBD to be the exclusive official CBD partner. The deal will be reflected at LFA events that will be broadcast on UFC FIGHT PASS® as well as various multimedia platforms.
“I am excited to announce that LFA has partnered with Koi CBD. LFA is experiencing rapid growth and we have a bright future that has now been strengthened by this partnership. Koi CBD, through their sponsorship, will directly support our goals to develop the top athletes in MMA and expand our global footprint,” stated Soares. “Koi CBD and LFA are leaders in their respective industries and together we will accomplish our goals and reach new heights.”
Koi CBD, a leading national brand in hemp-based wellness, has been producing high-quality CBD products in the USA since 2015. Both Koi CBD and LFA are rooted in supporting people to reach their goals. Koi CBD was created to provide quality CBD solutions to help people live better lives naturally. All Koi CBD products are made from hemp grown and processed in the USA, and include only high-quality ingredients. To ensure the purity and potency of Koi CBD products, every batch undergoes full panel testing at accredited third-party labs and the Certificate of Analysis is available online.
CBD has been shown to support people looking for a natural way to reduce stress, recover from physical activity, and assist with improved sleep. Many of the products from Koi CBD are created with broad spectrum hemp extract, delivering other cannabinoids that create an entourage effect for a more complete restorative experience. Hemp-based wellness products continue to grow in popularity among athletes as well as the general population, and the number of options increases along with the overall availability.
The partnership between LFA and Koi CBD will begin this Friday at LFA 107: Kirk vs. Swain, which will be available worldwide on UFC FIGHT PASS® live from the Sanford Pentagon in Sioux Falls, South Dakota. The main event will feature a lightweight showdown between top contenders Kamuela Kirk and Daniel Swain.
“We are thrilled to partner with LFA and feel that Koi CBD is the ideal choice to bring hemp wellness to the athletes and fans,” stated Brent Brunner, Co-Founder and CMO of Koi CBD. “Both companies share a similar passion for supporting people to live their best, and this effort will allow more people to learn about CBD as well as discover the exciting world of LFA.”
Offering a whole range of CBD products including tinctures, gummies, topicals, and more, Koi CBD has a solution to support anyone’s wellness goals. Visit koicbd.com to learn more, explore the thousands of customer reviews, and shop for products. You can also follow Koi CBD on Instagram @koicbd to stay up to date on the latest from the company.
In 2017, RFA and Legacy FC merged to form LFA, the premier developmental organization in Mixed Martial Arts. The combined forces of LFA launched the careers of over 230 athletes that have reached the pinnacle of MMA by competing in the UFC. In 2018, the promotion joined the Imperial Family Companies group (formerly London Trust Media). In 2019, the promotion announced a broadcast partnership with UFC FIGHT PASS®.
LFA is a professional Mixed Martial Arts promotion that gives rising stars and top contenders the opportunity to prove their talent to fans and leaders in the industry. LFA was formed by the powerhouse merger between RFA and Legacy FC. LFA presents live Mixed Martial Arts events on a monthly basis around the United States including Las Vegas, Los Angeles, Denver, Dallas, and Houston. Based in Las Vegas, NV, LFA is one of the most active and respected MMA organizations in the fastest growing sport in the world. (The Octagon, Ultimate Fighting Championship®, UFC®, and the eight-sided competition mat and cage design are registered trademarks owned exclusively by Zuffa, LLC. All rights reserved).
About KOI CBD:
Koi CBD is an industry leader in the hemp wellness space. Founded in 2015 with the mission to help people create balance daily through better products and better practices. Koi CBD is based in Southern California and the brand’s products can be found at thousands of retailers nationwide in addition to online direct to consumer sales. Featuring products made with USA grown and processed hemp and manufactured in cGMP and ISO 9001:2015 facilities, all products are additionally tested by 3rd party laboratories to ensure the potency and purity of every batch. Koi CBD cares deeply about quality, safety, and consistency when it comes to the hemp products it produces and is also a member of multiple organizations helping to drive the hemp wellness movement forward.
About UFC FIGHT PASS®:
UFC FIGHT PASS® is the world’s leading digital subscription service for combat sports. Since launching in 2013, UFC FIGHT PASS is now available in more than 200 countries and territories. FIGHT PASS provides its members with unlimited access to live UFC FIGHT PASS Prelims; live mixed martial arts and combat sports from around the world; original series and historical programming; special features; behind-the-scenes content; in-depth interviews; and up-to-the minute reports on the world of combat sports. UFC FIGHT PASS subscribers also have 24/7 access to the world’s largest fight library, featuring more than 20,000 bouts from dozens of combats sports organizations, as well as every fight in UFC history. Fight fans can access UFC FIGHT PASS on personal computers, iOS and Android mobile devices, Apple TV, Xbox One, Amazon Fire TV, Chromecast, Roku, Samsung Smart TVs, LG Smart TVs, and Sony TVs with Android TV. For more information, please visit UFCFightPass.com.
About IMPERIAL FAMILY COMPANIES:
The Imperial Family Companies maintains a diversified portfolio with one common theme: bringing power to the people. The IFC is proud to partner with the LFA management team to showcase the greatest talents of tomorrow. Learn more about the IFC at ImperialFamily.com.
This post was written by Ryan Bevins